Focus Groups: How Feedback from Employees Can Impact the Decision-Making Process

Jessica Jordan, Martina Haines


The idea for the use of focus groups as a management tool was derived from a planned assessment with student employees. The success of the student employee focus groups led the researchers to expand the use of these groups with the library staff. In the evaluation of the results, the researchers discovered that the feedback from both focus groups could be shared with administration, potentially resulting in the management team making the suggested changes in the work environment. This article addresses the process of using focus groups as assessment tools and potential change agents for managerial decision-making.

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Copyright (c) 2017 Jessica Jordan, Martina Haines

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